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Our vision
Sekundär aims to spread uniqueness and peace, to celebrate cultural differences and aesthetics. To inspire cultural interactions between the East and the West; by combing art, fashion, and environment. Sekundär does this while spreading the wisdom of Daoism philosophy to the world.
Our wish is to enhance the emotional relationship between products and consumers through the art of storytelling. Each product has a story to tell about its origin, how it was made and what it is made of, Sekundär represents conscious consumerism; a chance to step away from the toxic mentality of over-consumption.
We’re not big on trends. We want you to wear our pieces for years, even decades, to come. That’s why we source the finest materials and factories for our timeless products.